Companies rebrand as AI-focused to attract investment, raising concerns over 'AI washing' (theguardian.com)

• Companies use 'AI' label to attract investors
• Similar to greenwashing in environmental sector
• Regulators and investors demand transparency

"A growing number of companies are rebranding themselves as AI-focused to capitalize on the investment boom, a practice dubbed 'AI washing'. Critics say it misleads investors and undermines genuine AI innovation. Regulators are beginning to scrutinize such claims."