Study Reveals 98% of Corporate Environmental Claims Constitute Greenwashing (eurekalert.org)

• Nearly all recent environmental marketing claims lack scientific substantiation.
• Systemic greenwashing risks distorting the European sustainable market.
• Urgent need for stricter verification standards for corporate claims.

"New research indicates that 98% of modern environmental corporate claims are categorizable as greenwashing. This widespread misrepresentation poses a threat to market integrity and undermines consumer trust in sustainable product labeling. The findings suggest that existing verification frameworks are failing to curb deceptive marketing, potentially prompting tighter regulatory oversight within the European Union regarding sustainable finance and corporate transparency."