The NATO Song: A Cultural Artifact from the 10th Anniversary (nato.int)

• The U.S.-funded campaign for NATO's 10th anniversary involved stars like Bing Crosby.
• Crosby recorded several versions of 'The NATO Song' emphasizing peace and collective defense.
• The song exemplifies NATO's use of cultural products for public diplomacy in the Cold War era.

"To mark NATO's 10th anniversary in 1959, the U.S. government hired an ad agency that enlisted Bing Crosby to record 'The NATO Song'. The track, which included multiple takes, promoted the Alliance as a shield for freedom. Rediscovered in 2017 on Crosby's compilation album, it offers a glimpse into early NATO public communications and celebrity endorsements."