The Most Ambitious Publishing Project of Franco's Spain: Unamuno and Borges in Every Home for 25 Pesetas (xataka.com)

• The Ministry of Information and Tourism held a competition, won by Salvat Editores and Alianza Editorial.
• The official RTVE logo on each book gave institutional legitimacy and widespread visibility.
• Affordable pricing made literature accessible to working-class and middle-class families.

"The Biblioteca Salvat RTV, launched in 1969, brought classic and contemporary literature to Spanish households at a price of 25 pesetas per volume. Backed by the Ministry of Information and Tourism and state broadcaster RTVE, it sold over 30 million copies. The selection ranged from Shakespeare to Borges, promoting cultural access during the late Francoist era."