The Danger of Vibe Patriotism in Defense Tech (warontherocks.com)

• Corporate narrative shift equating startups with military service.
• Strategic use of 'national service' branding to influence defense procurement.
• Risk of commodifying public service for private venture capital goals.

"Defense startups are increasingly branding their commercial activity as 'national service,' blurring the lines between private entrepreneurship and the actual risks taken by uniformed personnel. This 'vibe patriotism' leverages military iconography to gain procurement advantages and internal morale, potentially undermining the professional distinction between defense industry roles and public duty."