Brazil Enacts Addictive Design Ban; ANPD Faces Implementation Choices (techpolicy.press)

• Decree 12,880/2026 bans infinite scroll, autoplay, time-based rewards, and exploitation of cognitive vulnerabilities.
• Penalties up to 10% of group revenue in Brazil, capped at R$50 million per violation.
• Covers all IT products and services likely used by children, including AI and apps.
• ANPD must choose between prohibition-by-prohibition or systemic enforcement.
• Author is Brazil's National Secretary for Digital Rights, but views are personal.

"Brazil implemented Decree 12,880/2026 banning addictive design features (infinite scroll, autoplay, time-based rewards, excessive notifications) targeting minors, with penalties up to 10% of revenue. The National Data Protection Authority (ANPD) now faces key decisions: scope (which services are covered) and enforcement approach (feature-by-feature or systemic). The regime is broader than the EU's DSA, covering not just platforms but also AI, games, and apps. Success depends on the ANPD's regulatory choices."