DMA Browser Choice Screens: Firefox Selected Over 6 Million Times (xataka.com)

• Over 6 million Firefox selections via DMA choice screens since March 2024
• One selection every 10 seconds; retention 5x higher
• iOS impact: +113% daily active users; Android: +12%
• Desktop (especially Windows) still has no equivalent choice screen

"Since March 2024, Firefox has been selected over 6 million times via mandatory DMA browser choice screens in the EU, according to Mozilla. That equates to one selection every 10 seconds, with retention 5 times higher for users arriving through this channel. The impact is markedly stronger on iOS (113% above expected) than Android (12%). Desktop, especially Windows, remains largely unaffected, with an estimated 310 million devices lacking equivalent choice screens."