UK regulator requires Google to give publishers control over AI search features (gov.uk)

• CMA imposes conduct requirement on Google after SMS designation
• Publishers can now opt out of AI features like AI Overviews
• Google must attribute AI results and provide opt-out for fine-tuning

"The UK Competition and Markets Authority (CMA) imposed a conduct requirement on Google, allowing publishers to opt out of using their content for AI search features like AI Overviews. This follows Google's designation as having Strategic Market Status in general search. Google must also attribute AI-generated results with clear links. The CMA will monitor compliance and may take further action."