Google introduces generative AI search opt-out for website owners, starting in UK (blog.google)

• New Search Console toggle to opt out of generative AI Search features
• Initial testing with a subset of UK website owners
• Opt-out sites lose traffic and impressions from AI Overviews and AI Mode

"Google is testing a new Search Console toggle that lets website owners control whether their content appears in generative AI Search features like AI Overviews and AI Mode. Opting out will stop traffic and impressions from those features. The test begins with a subset of UK website owners, following engagement with the UK Competition and Markets Authority."